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Lead author Joel Pearson, cognitive neuroscience professor at the University of South Wales in Australia, said that the study suggests traces of thoughts exist unconsciously before they become conscious. “We believe that when we are faced with the choice between two or more options of what to think about, non-conscious traces of the thoughts are there already, a bit like unconscious hallucinations,” he said in a statement. “As the decision of what to think about is made, executive areas of the brain choose the thought-trace which is stronger. In, other words, if any pre-existing brain activity matches one of your choices, then your brain will be more likely to pick that option as it gets boosted by the pre-existing brain activity.”
The work has implications for how we understand uncomfortable thoughts: Pearson believes the findings explain why thinking about something only leads to more thoughts on the subject, as it creates “a positive feedback loop.” The study also suggests that unwelcome visualizations, such as those experienced with post-traumatic stress disorder, begin as unconscious thoughts.
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