Tuesday, March 19, 2024

Huawei HQ like Europe

 

Huawei HQ like Europe: https://twitter.com/culturaltutor/status/1769904859455623449

https://threadreaderapp.com/thread/1769904859455623449.html


14h  25 tweets  9 min read   Read on X
This city is not in Italy, France, or Germany.

It's in China and it's less than ten years old.

This is Huawei's R&D Headquarters, where 25,000 people work, and it might just be the most interesting office building(s) in the world...Image
Officially called the "Huawei Ox Horn Campus", this vast complex — essentially a small city — was built between 2015 and 2022 to the cost of $1.5 billion in Dongguan, Guangdong Province, southern China.

It covers 1.4 million square metres and accommodates 25,000+ employees.Image
The Campus is divided into twelve sections inspired by cities or regions in Europe, plus 1-1 replicas of famous buildings.

They are: Paris, Oxford, Bruges, Burgundy, Fribourg, Luxembourg, Windermere, Granada, Verona, Český Krumlov, Heidelberg, and Bologna (pictured below).Image
Here we see the famous Radcliffe Camera at Oxford University, built in the 18th century, and its replica at Ox Horn Campus:Image
And here is the star of the show — a reinterpretation of Heidelberg Castle in Germany, which stands at the heart of the Campus.

The lake below and the meadows and forests around it are the "Windermere" section, named after England's largest lake.Image
The Old Bridge in Heidelberg, with its distinctive gateway at one end, has also been rebuilt by Huawei:Image
There is also a reinterpretation of Versailles in France.

Remember: these buildings are brand new, and in many cases filled with high-tech equipment and research facilities.

It may look like a museum or palace, but this is a state of the art workplace.Image
Inside is a replica of the Reading Room at France's National Library, complete with a colossal stained glass ceiling.

You can see how Huawei's versions are less lavish, slightly less detailed than the originals.

Still, it's hard to argue they did a bad job.Image
And in the Bruges section there is even a replica of Bruges' famous Belfry.

You also get a sense of how Ox Horn Campus has streets, alleys, and squares, just like any real city.

Rather than going up elevators you walk through narrow lanes — a novel approach to office design?Image
Large parts of Verona in northern Italy have been rebuilt by Huawei.

Including the great Castelvecchio on the banks of the Adige, built during the reign of the Scaliger Dynasty in Verona.

Notice, to the left of Huawei's version, the towers of Czechia's Český Krumlov.Image
And the Torre dei Lamberti, the tallest building in Verona, constructed between the 12th and 15th centuries:Image
Even the building adjacent to the Torre dei Lamberti, the Palazzo della Ragione, has been built by Huawei, along with the so-called "Staircase of Reason" in its courtyard.

Plus the distinctive red and white stripes of brick and tufa used in Medieval Veronese architecture.Image
Not to forget Verona's main square, the Piazza Erbe, with the Baroque Palazzo Maffei at its head:Image
In the section inspired by Burgundy there is a replica of Fontenay Abbey, a miracle of Romanesque architecture, along with the walls and towers of the town of Semur-en-Auxois:Image
There is also a version of Budapest's Freedom Bridge:Image
And in the section inspired by Fribourg, Switzerland, there is a version of the Berntor Clocktower in Murton.

The whole campus is on a much more human scale than most modern office buildings; is there something to be learned here?Image
The examples go on and on — there are more than one hundred buildings at Ox Horn.

And, it seems, they were chosen tastefully: these may be famous buildings, but they are hardly "iconic" structures like the Eiffel Tower.

A genuinely broad and interesting choice of architectures.Image
The whole campus is linked by an electric tram system nearly 8km in length — each of the twelve "towns" has at least one tram station.

The idea was to make it a car-free town.

The trams themselves were modelled on the carriages of Switzerland's legendary Jungfrau Railway:
Image
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Each section also has cafes, restaurants, shops, gyms, and other amenities — including rather grand dining halls like this one in the Bologna section.

This probably isn't what you associate with the world's largest manufacturer of telecommunications equipment.Image
All in all, then, Ox Horn Campus is quite the project.

It has been criticised within China for borrowing foreign styles rather than being based on traditional Chinese architecture — meanwhile critics abroad have called it kitsch, vulgar, and even "fake".Image
"Fake" is surely a snobbish criticism; what's wrong with recreating beloved architecture from the past?

And, besides, not everybody can travel around the world — why shouldn't architecture do the travelling instead?

Like Prague's Charles Bridge:Image
And, in a world where the vast majority of offices are identical skyscrapers, and most of them extremely boring, Huawei's traditionally-inspired campus is actually a rather bold and imaginative decision.

Is this really "fake"? Or is it more appealing than most office spaces?Image
And, most interesting of all, it flies in the face of the argument that older architectural styles are no longer practical, affordable, or possible.

Huawei built Ox Horn using modern construction methods without compromising the styles they sought to evoke — even lamp posts.Image
Huawei borrowed European architecture for Ox Horn Campus — could Europe borrow something in return?

This project shows what is possible with just a little bit of imagination and desire.

Would people be happier if they worked in places like this?Image
So... is it fake or is it charming? Is it old-fashioned or is it forwards-thinking?

At the very least, Ox Horn Campus shows that not all offices have to look the same, that glass boxes are not our only option.

Would you want to work in an office like this, or not?Image

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